Pin only quality pictures of your listings and always include the link to your real estate website (but only if it is your own photo to prevent any legal issues). Pinterest offers an effective way to highlight your top listings. Not only does this create an interesting board, it will help lure potential buyers to you. Give people a reason to want to buy in your area and show that you know the ins and outs of your city. Pin photos of annual events that your city holds.
Think about pinning things that would appeal to numerous types of buyers-such as dog parks, museums, shopping centers, and great restaurants. Show off what there is to do around your community and city. Here’s how your real estate business can benefit from using Pinterestīe a “tour guide” for prospective clients. Let Pinterest be the new addition to your online real estate marketing toolkit. Though there are many other social media platforms, now is the time to become an expert “pinner” before the rest of the world jumps on board. Interaction between Pinterest users revolves solely around “pins.” When one photo is pinned, other users can “like” the posted pin, comment on it, and/or re-pin to their own board. Similar to other social media dashboards, Pinterest is used to share pictures and information-and any real estate agent can attest to the power of using images in their online real estate marketing. Impressively, the number of Pinterest referral traffic tops the number of YouTube, LinkedIn, and Google+ referral traffic combined. More than a fifth of all Pinterest users connect with their personal Facebook profile and its user numbers continue to rise well over 10 million. It is unlike any other social media tool, which adds a nice mix to your online real estate marketing toolkit.
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